Top 5 Fashion Games on Android in Australia, Q2 2021

In Q2 2021, the top 5 fashion games on the Android platform in Australia showed varied performance trends in terms of downloads, revenue, and active users. Let's delve into the specifics of each app's journey through the quarter.

Hair Challenge from Rollic Games saw a notable start in weekly downloads, peaking at nearly 30K in late April. The app's weekly downloads then settled into a range between 12K and 16K for the remainder of the quarter. Weekly revenue for Hair Challenge began to pick up in mid-May, reaching a peak of $17 in the week of May 24 and stabilizing around $15 towards the end of June. The app maintained a steady increase in weekly active users, starting from 5.9K in mid-April and culminating at approximately 61.5K by the end of June.

Fat 2 Fit! by VOODOO experienced a significant surge in weekly downloads, skyrocketing from around 900 in mid-May to over 33K by early June. However, the downloads saw a decline to about 17.6K by the end of the quarter. The weekly revenue followed a similar upward trend, peaking at $27 in mid-June. Weekly active users also increased dramatically, reaching approximately 59.3K by mid-June before dropping to 43.3K at the end of June.

High Heels! from Rollic Games showed a consistent performance in weekly downloads, starting at around 11.8K in late March and maintaining a range between 5.5K and 6.8K throughout the quarter. The app's weekly revenue displayed minor fluctuations, peaking at $80 in early April and stabilizing around $58 by the end of June. Weekly active users for High Heels! started at approximately 40.4K in late March and saw a gradual decline to about 28.5K by the end of June.

Project Makeover by Magic Tavern, Inc. had a stable weekly revenue, hovering around $35K to $40K throughout the quarter. Weekly downloads for the app were steady, ranging between 4.8K and 7.9K. The app's weekly active users remained relatively consistent, starting at around 43.9K in late March and slightly declining to about 40.4K by the end of June.

DIY Makeup from CrazyLabs LTD saw moderate weekly downloads, peaking at around 9K in early April and maintaining a range between 4K and 7K throughout the quarter. Although the app did not generate any revenue, it maintained a steady number of weekly active users, starting at approximately 8.3K in late March and reaching about 21.4K by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and market insights, visit Sensor Tower's official website.